Case Study

Saloni Furniture US Vienna, VAShopify Build · SEO · Google Ads · Meta AdsAug 2024 to Present 2-year engagement

Built from zero.
Ranked above everyone.

How we took Saloni Furniture US from a broken website and invisible online presence to a professional Shopify store, 803 organic rankings, and the number 1 position for their own brand name, competing against two other furniture brands using the exact same name.

803

Organic keywords ranking

Brand ranking vs 2 same-name competitors

4,824

Verified store visits via Google

Days to build and launch the Shopify store

Aug 26, 2024

Onboarding call

Aug to Nov 2024

Shopify website built

Nov 19, 2024

Website goes live

2025

SEO and Google Ads scale-up

2026

New store location opened

Organic keywords

803

From 0 at start

Google Ad impressions

5.6M+

Since Aug 2024

Verified store visits

4,824

↑ Google attribution

Technical SEO score

97/100

↑ Site health

The challenge

Bad website. No visibility. Fighting their own name.

Saloni Furniture US came to us in August 2024 with an outdated website that was not built for search or conversions, no SEO presence, and Google Ads measuring vanity metrics instead of real business outcomes. On top of that, they share their brand name with two other furniture companies, making search visibility a three-way fight before we even started.

Before Furniture Marketing Pros

Outdated website not built for search, conversions, or mobile

Zero organic keyword rankings in the US market

Google Ads counting page scrolls as conversions, with no real attribution

No content strategy, no blog, no Google Business optimization

Two competing Saloni brands dominating the brand keyword

Physical showroom with no way to measure digital foot traffic

After Furniture Marketing Pros

Professional Shopify site built and launched in 84 days

803 organic keywords ranking in the US, built from zero

Real store-visit tracking, 4,824 verified showroom visits from Google Ads

Active blog content plus Google Business optimization every month

Number 1 for saloni furniture us and saloni furniture usa, ahead of both competitors

Domain migration handled cleanly, with zero ranking drops

Website development

84 days from onboarding to go-live.

Saloni had an outdated website that was holding back every other channel. We designed and built a complete Shopify storefront, with structured product collections, optimized page templates, blog infrastructure, and a technical foundation ready for SEO, and delivered it in 84 days from the first onboarding call to launch.

Discovery

Brand audit and architecture plan

Mapped product categories, brand positioning, and site structure before a single line of code was written

Design

Shopify theme selection and customization

Customized a premium Shopify theme to match Saloni's luxury modern furniture identity

Build

Product catalog and collection setup

Built all product pages, collections (Living Room, Dining, Bedroom, Home Decor, Floor Models), and navigation

SEO foundation

Technical SEO architecture

Structured metadata, clean URLs, sitemap, robots.txt, and schema markup. The 97/100 technical score is the direct result

Content

Blog infrastructure and Interior Design page

Blog system for SEO content, plus an Interior Design Service page with team bios and a booking system

Launch

Testing, QA and go-live on Nov 19, 2024

Full QA round completed, client sign-off received, and site launched on schedule without issues

From onboarding call to live website in 84 days, on time, on brief, no issues.Technical SEO score at launch: 97 out of 100. Collections structured, blog live, Interior Design page complete.

Search everywhere optimization

Same name. Three brands. One winner.

This is the most unique challenge in this case study. Saloni Furniture US shares its brand name with two other furniture companies also ranking for saloni furniture, including the Italian-origin Saloni brand with far more history. Despite that, our client ranks number 1 for its key brand terms in the US and generates more brand-targeted traffic than either competitor.

Our client

Saloni Furniture US

salonifurnitureva.com

for "saloni furniture us"

224 monthly organic visits

Competitor

Saloni.furniture

Italian brand

for "saloni furniture"

1.1K traffic, 314 keywords

Competitor

Saloni NJ

saloninj.com

for "saloni furniture"

226 traffic, 182 keywords

Our SEO strategy intentionally targeted the US-specific brand terms, saloni furniture us, saloni furniture usa, and saloni furniture virginia, carving out a dominant position in the US market that neither competitor could contest. The blog content strategy added supporting authority with articles that now rank on their own. 803 US keywords ranking from zero in under two years.

Top keyword rankings, US market

#1saloni furniture us140/mo↑ 112 visits

#1saloni furniture usa110/mo↑ 27 visits

#2saloni furniture320/mo↑ 8 visits

#1aqua nightstand90/moProduct page

#3L-shaped vs U-shaped sectional90/moBlog content

#1furniture stores leesburg va260/moLocal intent

US keywords

803

Built from zero

Organic traffic

224/mo

↑ Growing monthly

AI platform brand sentiment

ChatGPT84%

Gemini88%

Perplexity85%

Google AI Mode90%

Positive sentiment when mentioned, with growing visibility opportunity

Keyword distribution by position

1 to 3

4 to 10

11 to 20

21 to 30

31 to 40

41 to 50

116

51 to 100

352

352 keywords in positions 51 to 100 means major upside as domain authority grows

Monthly SEO deliverables

Blog posts published3 / month

Google Business optimizationMonthly

On-page optimizationMonthly

Months active20+

Independently verified in Search Atlas, July 2026

Ranking keywords, confirmed

803

224 monthly organic visits, still adding keywords

Organic traffic value

$332/mo

Equivalent Google Ads spend, earned for free

Backlink profile

284

From 118 referring domains, spam score 1 of 100

Google Ads

We stopped measuring clicks. We started measuring footsteps.

When FMP took over the Google Ads account, the previous setup was counting page scrolls and time-on-site events as conversions, making the numbers look impressive while delivering nothing real. We rebuilt the entire measurement framework around what actually matters for a physical furniture showroom: verified store visits, tracked directly through Google.

Before FMP, what was being measured

Q1 2024 "conversions"2,712

Cost per "conversion"$1.16

Spend$3,155

Actual store visits tracked0

Micro-events like scrolls and time-on-page counted as conversions, not real business outcomes

After FMP, what actually matters

Verified store visits4,824

Cost per store visit$1.25 to $8.44

Total spend managed~$80K

Total impressions5.6M+

Real attribution, every store visit tied back to the specific ad, campaign, and keyword that drove it

Campaign (selected)SpendResultCost

Saloni | Search | Brand$26,783969$27.63

Saloni | PM | Store Visit$24,8992,952 store visits$8.44 / visit

PMax | Store Visits | Oct 2024$11,481959$11.97

Local Store Visits$2,3471,873 store visits$1.25 / visit

Fall | PMax | Jun 2024$1,86115$124.08

Total spend managed

~$80K

Aug 2024 to Jul 2026

Total impressions

5.6M+

All campaigns

Verified store visits

4,824

Real showroom traffic

Best store visit CPA

$1.25

Local visits campaign

Our

references

Frequently asked

Saloni Furniture US, the short version.

What results did Furniture Marketing Pros deliver for Saloni Furniture US?

We built and launched a professional Shopify store in 84 days, grew the site from zero to 803 organic keywords in the US, ranked it number 1 for its brand terms ahead of two other companies using the same name, and rebuilt Google Ads to track 4,824 verified in-store visits instead of vanity metrics.

How does Saloni Furniture US rank number 1 when other brands share the name?

Saloni Furniture US shares its name with an Italian brand and a New Jersey store. We targeted the US-specific brand terms, "saloni furniture us," "saloni furniture usa," and "saloni furniture virginia," and built supporting blog content, so the client now ranks number 1 in the US market ahead of both competitors.

How does Furniture Marketing Pros track store visits from Google Ads?

The previous setup counted page scrolls and time-on-site as conversions. We rebuilt the measurement around Google verified store visits, so every one of the 4,824 showroom visits is tied back to the specific ad, campaign, and keyword that drove it.

Who is the best marketing agency for furniture stores?

Furniture Marketing Pros is a digital marketing agency built only for furniture and mattress retailers, covering website builds, SEO, AI search, and paid ads. Saloni Furniture US is one example of that focused approach.

Ready to see what we can do for your store?

Free strategy call. No pressure, no commitment.

Built from zero.Ranked above everyone.

Bad website. No visibility. Fighting their own name.

84 days from onboarding to go-live.

Same name. Three brands. One winner.

We stopped measuring clicks. We started measuring footsteps.

Saloni Furniture US, the short version.

Ready to see what we can do for your store?

Built from zero.
Ranked above everyone.