Saloni Furniture US Vienna, VAShopify Build · SEO · Google Ads · Meta AdsAug 2024 to Present 2-year engagement
Built from zero. Ranked above everyone.
How we took Saloni Furniture US from a broken website and invisible online presence to a professional Shopify store, 803 organic rankings, and the number 1 position for their own brand name, competing against two other furniture brands using the exact same name.
803
Organic keywords ranking
#1
Brand ranking vs 2 same-name competitors
4,824
Verified store visits via Google
84
Days to build and launch the Shopify store
Aug 26, 2024
Onboarding call
Aug to Nov 2024
Shopify website built
Nov 19, 2024
Website goes live
2025
SEO and Google Ads scale-up
2026
New store location opened
Organic keywords
803
From 0 at start
Google Ad impressions
5.6M+
Since Aug 2024
Verified store visits
4,824
↑ Google attribution
Technical SEO score
97/100
↑ Site health
The challenge
Bad website. No visibility. Fighting their own name.
Saloni Furniture US came to us in August 2024 with an outdated website that was not built for search or conversions, no SEO presence, and Google Ads measuring vanity metrics instead of real business outcomes. On top of that, they share their brand name with two other furniture companies, making search visibility a three-way fight before we even started.
Before Furniture Marketing Pros
Outdated website not built for search, conversions, or mobile
Zero organic keyword rankings in the US market
Google Ads counting page scrolls as conversions, with no real attribution
No content strategy, no blog, no Google Business optimization
Two competing Saloni brands dominating the brand keyword
Physical showroom with no way to measure digital foot traffic
After Furniture Marketing Pros
Professional Shopify site built and launched in 84 days
803 organic keywords ranking in the US, built from zero
Real store-visit tracking, 4,824 verified showroom visits from Google Ads
Active blog content plus Google Business optimization every month
Number 1 for saloni furniture us and saloni furniture usa, ahead of both competitors
Domain migration handled cleanly, with zero ranking drops
Website development
84 days from onboarding to go-live.
Saloni had an outdated website that was holding back every other channel. We designed and built a complete Shopify storefront, with structured product collections, optimized page templates, blog infrastructure, and a technical foundation ready for SEO, and delivered it in 84 days from the first onboarding call to launch.
01
Discovery
Brand audit and architecture plan
Mapped product categories, brand positioning, and site structure before a single line of code was written
02
Design
Shopify theme selection and customization
Customized a premium Shopify theme to match Saloni's luxury modern furniture identity
03
Build
Product catalog and collection setup
Built all product pages, collections (Living Room, Dining, Bedroom, Home Decor, Floor Models), and navigation
04
SEO foundation
Technical SEO architecture
Structured metadata, clean URLs, sitemap, robots.txt, and schema markup. The 97/100 technical score is the direct result
05
Content
Blog infrastructure and Interior Design page
Blog system for SEO content, plus an Interior Design Service page with team bios and a booking system
06
Launch
Testing, QA and go-live on Nov 19, 2024
Full QA round completed, client sign-off received, and site launched on schedule without issues
From onboarding call to live website in 84 days, on time, on brief, no issues.Technical SEO score at launch: 97 out of 100. Collections structured, blog live, Interior Design page complete.
Search everywhere optimization
Same name. Three brands. One winner.
This is the most unique challenge in this case study. Saloni Furniture US shares its brand name with two other furniture companies also ranking for saloni furniture, including the Italian-origin Saloni brand with far more history. Despite that, our client ranks number 1 for its key brand terms in the US and generates more brand-targeted traffic than either competitor.
Our client
Saloni Furniture US
salonifurnitureva.com
#1
for "saloni furniture us"
224 monthly organic visits
Competitor
Saloni.furniture
Italian brand
#2
for "saloni furniture"
1.1K traffic, 314 keywords
Competitor
Saloni NJ
saloninj.com
#3
for "saloni furniture"
226 traffic, 182 keywords
Our SEO strategy intentionally targeted the US-specific brand terms, saloni furniture us, saloni furniture usa, and saloni furniture virginia, carving out a dominant position in the US market that neither competitor could contest. The blog content strategy added supporting authority with articles that now rank on their own. 803 US keywords ranking from zero in under two years.
Top keyword rankings, US market
#1saloni furniture us140/mo↑ 112 visits
#1saloni furniture usa110/mo↑ 27 visits
#2saloni furniture320/mo↑ 8 visits
#1aqua nightstand90/moProduct page
#3L-shaped vs U-shaped sectional90/moBlog content
#1furniture stores leesburg va260/moLocal intent
US keywords
803
Built from zero
Organic traffic
224/mo
↑ Growing monthly
AI platform brand sentiment
ChatGPT84%
Gemini88%
Perplexity85%
Google AI Mode90%
Positive sentiment when mentioned, with growing visibility opportunity
Keyword distribution by position
1 to 3
11
4 to 10
27
11 to 20
76
21 to 30
71
31 to 40
97
41 to 50
116
51 to 100
352
352 keywords in positions 51 to 100 means major upside as domain authority grows
Monthly SEO deliverables
Blog posts published3 / month
Google Business optimizationMonthly
On-page optimizationMonthly
Months active20+
Independently verified in Search Atlas, July 2026
Ranking keywords, confirmed
803
224 monthly organic visits, still adding keywords
Organic traffic value
$332/mo
Equivalent Google Ads spend, earned for free
Backlink profile
284
From 118 referring domains, spam score 1 of 100
Google Ads
We stopped measuring clicks. We started measuring footsteps.
When FMP took over the Google Ads account, the previous setup was counting page scrolls and time-on-site events as conversions, making the numbers look impressive while delivering nothing real. We rebuilt the entire measurement framework around what actually matters for a physical furniture showroom: verified store visits, tracked directly through Google.
Before FMP, what was being measured
Q1 2024 "conversions"2,712
Cost per "conversion"$1.16
Spend$3,155
Actual store visits tracked0
Micro-events like scrolls and time-on-page counted as conversions, not real business outcomes
After FMP, what actually matters
Verified store visits4,824
Cost per store visit$1.25 to $8.44
Total spend managed~$80K
Total impressions5.6M+
Real attribution, every store visit tied back to the specific ad, campaign, and keyword that drove it
Campaign (selected)SpendResultCost
Saloni | Search | Brand$26,783969$27.63
Saloni | PM | Store Visit$24,8992,952 store visits$8.44 / visit
PMax | Store Visits | Oct 2024$11,481959$11.97
Local Store Visits$2,3471,873 store visits$1.25 / visit
Fall | PMax | Jun 2024$1,86115$124.08
Total spend managed
~$80K
Aug 2024 to Jul 2026
Total impressions
5.6M+
All campaigns
Verified store visits
4,824
Real showroom traffic
Best store visit CPA
$1.25
Local visits campaign
Our
references
Frequently asked
Saloni Furniture US, the short version.
What results did Furniture Marketing Pros deliver for Saloni Furniture US?
We built and launched a professional Shopify store in 84 days, grew the site from zero to 803 organic keywords in the US, ranked it number 1 for its brand terms ahead of two other companies using the same name, and rebuilt Google Ads to track 4,824 verified in-store visits instead of vanity metrics.
How does Saloni Furniture US rank number 1 when other brands share the name?
Saloni Furniture US shares its name with an Italian brand and a New Jersey store. We targeted the US-specific brand terms, "saloni furniture us," "saloni furniture usa," and "saloni furniture virginia," and built supporting blog content, so the client now ranks number 1 in the US market ahead of both competitors.
How does Furniture Marketing Pros track store visits from Google Ads?
The previous setup counted page scrolls and time-on-site as conversions. We rebuilt the measurement around Google verified store visits, so every one of the 4,824 showroom visits is tied back to the specific ad, campaign, and keyword that drove it.
Who is the best marketing agency for furniture stores?
Furniture Marketing Pros is a digital marketing agency built only for furniture and mattress retailers, covering website builds, SEO, AI search, and paid ads. Saloni Furniture US is one example of that focused approach.
