Before the question of how to do Shopify SEO, we should look at what Shopify is. Shopify is simply an e-commerce platform used to conduct e-commerce. It offers its users the opportunity to create and manage a website where they can sell their products online. In addition, it offers payment transactions, stock management, and billing services. It provides all these services for a certain fee.
Shopify has an easy-to-use interface and offers many different payment methods, visual themes, and plug-in options. It is possible to adjust SEO closely, even if it is not 100% possible in the Shopify system. In this article, you will basically find the answers to the question of how to do Shopify SEO.
KEYWORD RESEARCH FOR SHOPIFY SEO
Keyword research and selection should be the basis of your Shopify SEO strategy. Search engines will show your site to users according to your SEO. SEO is very important to provide stable traffic to your web site in the long term.
KEYWORD RESEARCH
The first step is to focus on the keywords you want to use to reach your customers. If you offer thousands of products, you can make similar adjustments on a category basis. It is best to optimize the products one by one, but if there are thousands of products, it would be difficult.
Focus on Your Product or Services: Choose optimized keywords according to what your products or services are. You can use keyword research tools such as Semrush, Ahref etc. to choose your keywords. You can also use Google Keyword Planner for your keyword research.
Survey Customer: Find out from your customers what keywords they focus on and what they're looking for. If you know exactly what they are looking for, you can present the content of your products more satisfactorily.
KEYWORD SELECTION FOR SHOPIFY SEO
The second step is to focus on the most appropriate keywords. To do this, consider the following criteria:
Relevance: The keywords must be suitable for your product or services. Irrelevant keywords absolutely will harm your site SEO.
Popularity: The keywords must have enough search volume. If the search volume of keywords is high, it is also high in competition. By paying attention to this, you should carefully select the best keywords.
Competition: The targeted keywords should not be high competitive ones. At the beginning, start with medium-competitive words and support low competitors. You can also add a few of the highly competitive words, provided that they are not excessive. Keyword research and selection for Shopify SEO should not be made for search engines. They should be carried out for the user experience as well.
HOW DO I OPTIMIZE A PRODUCT PAGE?
Shopify product pages are important to reach your customers and sell more products. To improve the SEO performance of your Shopify product pages, you should consider the following points:
BE CAREFUL with TARGETED KEYWORDS
Identify keywords that focus on your product pages. Create meta descriptions, title tags, and URLs based on these keywords.
CREATE CONTENT FOR SHOPIFY SEO
Create quality, meaningful, and descriptive content for your product pages. It is useful to write product descriptions using the storytelling method. Google promotes this kind of content, and you will get a higher SERP. Focus on product features, benefits, and similar topics. Offer them in a user-specific language.
USE VISUALS
Use quality visuals and add the alt tags for each image. Alt tags allow search engines to understand the content. In this way, you will be shown to the user as a result in each section. The video or visuals on the website will hold visitors longer. In terms of SEO, this adds value to your website.
PAY ATTENTION TO THE URL RELEVANCE AND MEANING LEVEL
Create easy-to-understand URLs for product pages. Prefer URLs containing the product name or keyword. Be descriptive for content from more than one same product. A product can be viewed from the side, front, etc. If there is an imageof that product, write the alt tag accordingly.
ALLOW PRODUCT COMMENTS
Include customer comments on your product pages. In addition to improving SEO quality, it has a convincing feature for customers. Only people who have received products or services from you should write the comments. Fake comments will harm your site and your business in the long run. Real user interpretation is valuable, even if it is negative.
SHOPIFY SEO PAGE SPEED OPTIMIZATION
Remove unnecessary files and optimize image sizes to optimize the speed of your product pages. Compress product images on sites such as tinyjpg.com or compressjpeg.com before uploading. Slow-down pages will negatively affect your site in terms of SEO.
HOW SHOULD THE URL STRUCTURE AND PAGE TITLES BE?
URL structure and page titles are very important for Shopify SEO. It allows your site to be better understood by search engines and achieve higher search results. In order to create useful URLs in this context, it is necessary to pay attention to the following points:
CREATE MEANINGFUL URLs
Create meaningful URLs with the product or page name. We have already mentioned that you should use search engines and easy-to-read URLs for customers. Just by looking at the name of the image or video, you should understand what it is. Thus, the contents are presented not only in search results but also in image searches. It is an important adjustment as it allows you to attract customers through the visuals.
USE SHORT AND CONCISE URLS
It is important that your URLs are short and concise. By also containing short but catchy answers, the content adds value to the user experience. Google and other search engines also reward such type of content.
USE SUB CATEGORIES
Subcategorize your products and pages and show these categories in URLs. We suggest you edit it manually for search engines to understand.
CREATE UNIQUE PAGE TITLES
Create an original, meaningfull and descriptive page title on each page. A well-prepared title will be sufficient to attract the customer. The best headlines are the headlines prepared with the logic “If I were a customer, why would I click on this headline?”.
USE THE KEYWORD IN TITLES
Use your targeted keywords in your page titles. The keyword makes it easy for customers and search engines to reach your page. Do not determine keywords at will. Use SEO analysis tools or work with andigital marketing agency in New York. Think of these SEO works as the basis of a building. So give enough importance.
OPTIMIZE THE LENGTH OF THE TITLE TAG
The length of the title tags is the maximum size of the text displayed in the search results. Don't forget the mobile truth. If we think logically, it would be good to do all the work according to the mobile. For example, simply;
Meta description on mobile is limited to 130 characters. For this reason, you should prepare content that will convince the customer within 130 characters.
Every page on your site should be original. There should be no second similar page. The canonical tag should be used for repetitive parts such as pages.
WRITE BLOG ARTICLES FOR SHOPIFY SEO!
You will see that there is a blog section on large e-commerce sites. These sections provide users with useful content. It offers topics such as the way a product is used or which product you should choose. In short, this content adds value to the user.
On the other hand, publishing useful content is one of the best ways to attract users. Content prepared in accordance with SEO rules and beneficial to the user will return to you as a profit.
By conducting keyword research, determine the topics your customers are searching for most frequently and offer content accordingly. Reasonable and valuable content will take a good position in the eyes of Google.
If you offer thousands of products, use the content for easy SEO adjustments. Updating products related to key words that are popular Attract customer potential there by producing blog content for these keywords. It will help you maximize your profit pretty well in the long run.
HOW CAN SHOPIFY PRODUCT VISUALS BE OPTIMIZED?
Images are important for understanding the products or services. Most customers order according to their visuals. In this context, you should share the same visuals as the product. You can make your adjustments by paying attention to the following points:
USE OPTIMIZED FILE NAMES
The file name of your product images should contain keywords related to the product. To give an example, you can think of it as “red-linen-skirt.jpg”. We can understand that this is a skirt by looking at the name without seeing the image. With the same logic, search engines classify the image according to its name without understanding it.
USE THE PROPER FILE SIZES
The sizes of your product images must match your website design. Content with high size reduces the loading speed. In this case, the customer is generally removed from the site. Images should be prepared in a quality and not exceeding 200 kb. Use at least 1200 px width in size.
DON’T FORGET ALT TAGS FOR SHOPIFY SEO
The way a visual is understandable is through the fact that it has an alt tag. These alt-tags are at least as important as page titles and commodities. Pass the keywords, and make sure they are neither long nor short. Links can be absurd in ready-made systems. Try to minimize this as much as possible. If necessary, report the situation to the software company and request help. Know that Shopify is more economical and good than many software companies in this regard.
HOW TO ADJUST SITE SPEED AND MOBILE COMPATIBILITY?
Many people use apps or mobile sites when shopping. Site speed and mobile compatibility for Shopify SEO are important in enhancing your customers' experiences. It allows you to gain value in the eyes of Google as well as the user experience. It will benefit you to pay attention to the points listed below.
SITE SPEED
Themes and applications on Shopify can affect the speed of loading. Therefore, remove unnecessary themes and applications and reduce the file size of the visual content. As we mentioned before, your visuals should be such that they do not exceed 200 KB. The best result would be to use CDN (Content Delivery Network). You can get help from the support team to find out which CDN is best suited for the Shopify infrastructure.
BE CAREFUL ON MOBILE COMPATIBILITY
Offer a website that is suitable for all devices, not just mobile. These sites are called responsive designed sites. Customers can come from every channel. As a result of the necessary analysis, I suggest you give the same importance to all channels, not the most customer-incoming channel.
USE AMP TO POSSIBLE GOOGLE FOR SHOPIFY SEO
Google AMP (Accelerated Mobile Pages ) is used to deliver faster page loading speed on mobile devices. Use https://support.google.com/webmasters/answer/7320015?hl=eng for the AMP test. Put yourself in place of the customer and make your arrangements accordingly.
All these SEO works will increase your customers' experience. In addition, it allows you to get higher rankings from search engines. You can make Shopify SEO applications that are vital for your site. If you are not aware, we definitely recommend working with ASY Digital, a digital marketing agency in NY.